Venditalia is the benchmark trade fair for international Vending in terms of exhibitors and visitors number and square metres occupied and is therefore the reference point for the market and the biggest event linking supply and demand.
In 1998, the first edition was held in Genoa and since then the exhibition confirms numbers growing.
Venditalia allows exhibitors from all over the world to present a preview of the products, the most innovative technology and the latest in the industry.
Venditalia is the most important international event for automatic distribution both in terms of exhibition area and number of visitors.
THE FIRST EDITION of the event was held in Genoa in 1998. Growing every year exponentially we have reached the 12nd edition and we are happy to inform you that this edition will take place in the same Fieramilanocity pavilions that determined the international success of Venditalia during the last seven exhibitions, in a unique location in the centre of the City Life district in Milan.
VENDITALIA opens its doors to exhibitors from all over the world who present their products, the most innovative technologies and the latest discoveries: space for ideas for new products and services to improve the offer and satisfy the increasingly demanding end consumer. Manufacturers and producers meet managers to do business, share knowledge and promote innovation, creating a great professional community.
Market players gather at VENDITALIA to concentrate objectives such as: projection of the corporate image, illustration of strategies, customer knowledge, product presentation, market feedback and sales support in a single space and in a few days.
With a turnover of almost € 4 billion (€ 3.94 billion) and over 12 billion total consumptions, the market for automatic distribution of food and beverages and portioned coffee (capsules and pods) in Italy has ended 2018 with 4.7% growth compared to 2017. This is what emerges from the latest CONFIDA sector study, carried out in collaboration with Accenture. Coffee is the most consumed product of the automatic industry, with 86% of heat volumes, which correspond to 2.8 billion consumptions (+1.68 compared to 2017). But what is most striking are the consumption areas: with 12 thousand machines installed in 2018 alone, in Italy there are now 822,175 vending machines installed, a record that in addition to putting Italy first, followed by France and Germany, places the Automatic Distribution at the top of the distribution and sales channels to the final consumer: a figure that also beats all sale and consumption stores of the large-scale retail channel put together, to give an example.
The Event is reserved for professionals in the Vending sector, Italian and foreign manufacturers, whose activities are included in the sector objective of the event, as well as agents, representatives and dealers of Italian and foreign manufacturers.
Venditalia is organised by Venditalia Servizi srl, the most important service company in the sector of Automatic Vending.
Venditalia is promoted by the Italian Vending Association CONFIDA, which represents over 90% of the businesses in this sector.
Venditalia is organized in collaboration with Fiera Milano spa