SALON LOOK, the International Image and Integral Aesthetics Exhibition organised by IFEMA MADRID, will take place at IFEMA MADRID from October 14 to 15, 2023. The event has made a name for itself as the best trade showcase for the image and cosmetic sector in Spain.

Salon Look sectors

AESTHETICS, AESTHETIC MEDICINE AND TECHNOLOGY

This annual event is the most relevant showcase to show the sector all the technological innovations in Aesthetics and Beauty, as well as the latest protocols and treatment techniques.

Micropigmentation

Micropigmentation is a speciality within the field of aesthetics whose purpose is to beautify, correct or improve certain features of the body's anatomy.

Micropigmentation is increasingly used as a corrective treatment to conceal imperfections such as scars, or to camouflage diseases that cause the loss of pigmentation in the skin.

COLOUR COSMETICS: NAILS AND MAKE UP

The significant growth of establishments specialising in manicure and pedicure services is a fundamental part of the turnover of the beauty sector.

SALÓN LOOK will be the showcase for specialised companies to display all the proposals, contents and innovations in the sector. It will also be a stage for demonstrations and live performances by the most prestigious professionals.

For professionals, make-up is an art and SALÓN LOOK is the stage for presenting the latest trends in techniques, fashion, colour, textures and finishes.

Look Green

 A healthy lifestyle that benefits our skin without harming the environment or animals is one of the fundamental pillars on which Natural Cosmetics is based. The reason? Taking care of our body is important, but so is preserving the planet.

Following this maxim, natural cosmetics promotes a healthy lifestyle and the consumption of natural cosmetic products. Concepts such as holistic, green and sustainable beauty find in SALON LOOK a perfect showcase for this trend that has an increasing number of followers.

Advantages of taking part

Trade fairs have consolidated their position in the last few years as one of the most powerful and effective marketing tools, as underlined by the constant growth of this activity. You will find hereunder an extract from a brochure prepared by the AFE, the Association of Spanish Trade Fairs, summarising the reasons for participating actively in these trade events.

Trade fairs:

• Are the most economical and efficient way to gain market share;
• Constitute the most comprehensive communication tool, with direct interaction between buyer and seller, face to face, using all five senses;
• Enable a large volume of information to be obtained in a short time;
• Are the ideal venue for establishing sales contacts: meeting regular customers and capturing new ones, offering new services and/or products;
• Enable you to gauge the degree of satisfaction of actual and potential customers with your products and those of your competitors;
• Provide immediate feedback on the introduction of new products and/or improvements in existing ones;
• Have a considerable impact on decision-making for buying
• Are essential for finding export opportunities. Trade fairs provide access to the international market at the best price. They create a real platform for companies’ internationalisation strategies.
• They contribute to strengthening corporate image.
• They provide a unique opportunity to identify possible suppliers, subcontractors, representatives, importers and distributors.
• They enable you to form a clear idea of your competitors: who they are and how your business is positioned relative to them. They also enable us to get to know the competition’s customers.
• They facilitate research into your company’s pricing policy relative to the competition.
• They are the best way of sounding out the market and discovering current and future trends.
• They represent an excellent opportunity to comment on problems and new trends with other professionals in the sector.

They offer the possibility of taking part in parallel sessions and events that help you evaluate market developments and trends.

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