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Home > Exhibition > EUROBIKE
EUROBIKE
+49 7541 959 95 0
Event time: 2022-07-13 ~ 2022-07-17
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Exhibition details

对于全球自行车行业而言,德国自行车展EUROBIKE是业内人士都会参与的一个重要平台,是欧洲三大自行车展之一


  • 吸引力强:德国所有的重要决策者汇聚一堂。Eurobike的领导力在于它聚集了来自全球的买家,覆盖了从制造商,到代理商,再到零售商的所有销售面。  

  • 国际化程度高:上届欧洲自行车展共吸引了来自96个国家的37,379名专业观众到场参观;在欧洲自行车节当天新增了22,160名骑行爱好者观众;本次展会有1201名媒体代表到场进行新闻报道;大家对展会2018年的新理念表示认可。另外在展会公众展出日中,自行车爱好者和现场自行车生产商及贸易商积极互动,并极大的促进了自行车运动在全球的发展,也显出腓特烈港自行车展在业界的强势地位。  

  • 专业程度高:德国自行车展代表了新的行业趋势。这里展示了自行车相关的新产品和新概念,展品范围包含了越野车、童车、电动车、以及相关辅助用品。同时,该展吸引了来自世界各地的专业观众和自行车爱好者,展会专业程度高。 


市场分析   

德国是世界经济发达的国家之一,经济总量仅次于美国、日本,居世界第三位。德国目前有6600万辆自行车,这意味着市场已饱和,其中四分之三的车已经老化。新车要有吸引力才能让消费者愿意换车。目前,近一半的自行车通过专业店和专业市场销售,42%通过百货大楼和建材超市、平价超市、咖啡超市、汽车销售市场和ADAC汽车俱乐部销售,4%为邮售,2%通过网上销售。德国市场自行车主要有童车、青少年车、登山越野车、城市车、全地形车、山地车、赛车、旅行车、山地Look车及其它类等。据调查,登山越野车和城市车分别占销售市场份额的28%和27%;全地形车和山地车所占比例分别为15%和9%;儿童车和青少年车共占7%;赛车占7%;山地Look车、旅行车和其它车所占比例分别为4%、2%和1%。据欧盟统计局统计,据欧盟统计局统计,2018年1-8月,德国货物进出口额为16874.9亿美元,比上年同期(下同)增长6.6%。1-8月,德国与中国的贸易顺差为93.2亿美元,增长130.4%。截止到8月,中国是德国第三大出口目的地和第二大进口来源国。 


上届回顾   

展出面积:103,151平方米  

展商数量:1400家展商  

观众数量:37,379专业观众来自96个国家 


展品范围  

1、越野车、山地车、运动车;  

2、童车、BMX车、赛车;  

3、电动自行车、电动三轮车;  

4、电动滑板车、各种自行车零部件及骑行旅游;  

5、运动配套的服装;  

6、箱包、工具等系列产品;  

7、相关辅助用品(头盔、锁等)、运动服装、安全警示产品等。 展馆图 获取资料

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