On March 17, the second "SIAL Meetime" event was successfully held in Shanghai. Although it was rainy on the day of the event, the registered partners still showed up on time. Everyone connected with each other through professional sharing, group insights, and cross-industry exchanges.
 

The theme of this event is "Sharing, Listening, and Connecting", which aims to help new and old friends of SIAL to explore business opportunities, obtain information, and expand their network. We invited Alimama Wantang Academy business lecturer, Ali Lingyang Academy certified lecturer Kedao, and Suzhou Xiaomianao Company Marketing Director Dajiang as lecturers for this event, and they explained the concept of people, goods, and places and the theme of consumer circulation. The on-site interaction was active, and everyone discussed practical issues in their own fields.

Some knowledge points - What is the difference between sales and marketing?

Sales: People who already know the brand

Marketing: Hope to spread to more people, 99% of the actions are focused on communication

Some knowledge points - Communication on social platforms:

Step 1: Find key platforms to reach more potential customers;

Step 2: Link consumer needs from the product level; Link consumer attitudes from the spiritual level;

Step 3: Achieve effective grass planting and drive product drainage.

Some knowledge points - "Breaking the circle" strategy:

- Platform focus: Focus on key platforms to create different communication grass planting values

*Save costs, avoid general crowds, create voice and create value

- Breaking boundaries with content: Breaking circles, stimulating demand, and increasing emotional connections between products and consumers.

* Communicate rationally from the product level, communicate empathetically from the spiritual level, and stimulate more demand

- UGC co-creation: recruit KOC experience officers, and publish UGC articles.

*It is a paid service that hits the other party's pain points; being willing to post on the circle means that the experience brought by the product is a highlight moment

This time, the salon event with the theme of "New Ways to Increase Traffic on the Internet" attracted professionals from many fields, including Weiquan Foods, Cezanne Dairy, Xiachufang, Ganyuan Foods, founders of marketing consulting companies, and upstream and downstream companies in the supply chain. Everyone spoke freely, broke down barriers, and exchanged ideas. At the same time, new friends were made through this salon event, and opportunities for cooperation were sought. The partners present actively exchanged contact information to expand their network, and they all expressed their expectation for the next event.

【SIAL Meetime】is our new theme series salon event for the food industry. Each issue will gather practitioners from the food, beverage, and catering industries to participate in different forms of theme activities, so that they can acquire industry knowledge, make new partners, and explore more potential business opportunities in a relaxed and pleasant atmosphere.