LOS ANGELES, Oct. 17, 2023 /PRNewswire/ -- SimplyCodes, a community-focused, AI-powered coupon tool, today published a new data report, "Holiday Shopping Outlook 2023: A Generational Analysis" on the SimplyCodes blog. The report provides an in-depth analysis of how different generations plan to research, evaluate purchases, and spend this holiday season based on a survey of over 2,200 Americans.
Key findings indicate that over 36% of shoppers intend to spend more this year, with Gen Z leading spending growth. Online coupons will also play a heightened strategic role across generations.
"Our data quantifies clear attitudinal and behavioral divides between Baby Boomers, Gen X, Millennials, and Gen Z," said Michael Quoc, Founder & CEO of Demand.io, the tech accelerator behind SimplyCodes. "With strategic insights from this report, both shoppers and businesses can make savvy decisions reflecting 2023 economic motivations and values."
Other Findings
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SOURCE Demand.io