In recent years, people have paid more and more attention to their own appearance management, and the scale of nail users has continued to grow, which has promoted the continuous improvement of the demand for nail art. As the Z generation army gradually enters the society, it is expected to become the main consumer force in the nail art market. Spiritual consumption, personalization, focus on quality and data, and beauty value have become the characteristics of Generation Z users, and nail art is not only the consumption of making nails beautiful, but also a way of expression that highlights personality and aesthetics.

China's nail art market has a broad space for development, and the market size is expected to continue to rise in the next three years.

iiMedia Research data show that from 2015 to 2027, the market size of China's nail industry has shown a rising trend year by year, with a market size of 185.48 billion yuan in 2021, an increase of 25.3% year-on-year, and it is expected that the market size will reach 266.25 billion yuan in 2027, an increase of 5.5% year-on-year. Consumers' love of beauty and the concept of pursuing fashion are getting stronger and stronger, and the market size of nail art is expanding with the increase of consumption level and nail consumption frequency, and there is still a certain space for the development of the nail market in the future.

Douyin is the most common channel for consumers to understand nail salons

According to the survey data, Douyin is the most common channel for consumers to understand nail salons, with a proportion of 55.1%; 50.6% of consumers will get information about nail salons from Xiaohongshu; More than 50% of the channels are also recommended by relatives and friends, accounting for 50.1%. Ai Media Consulting analysts believe that it is easier to attract consumers' attention and increase the traffic of the store through short video platforms and note-sharing related advertisements.

Consumers think the factor of dissatisfaction is that there are too few store or style choices

The common development of the entire industrial chain of the nail industry will usher in a golden age of development

With the development of the nail industry becoming more and more mature, the scale of development will gradually expand and drive the development of the entire industrial chain of the nail industry from the initial stage of market expansion. More links and content related to nail art, such as nail art market, nail art trade, nail production, nail art training, nail art research, nail art media, nail art activities, etc., will be included in the nail art industry chain.Content reference: Ai Media Consulting

Recommended activities

Tide-Nail Art and Eyelash Embroidery Technology Sharing Session

Trends, trends, technologies, channels

Bring together industry experts, big coffee teachers, manufacturers, brands, and art academies to analyze new trends in industry development, share new technologies, and connect industry channels.

December 26-28, 2022 China National Convention Center, Beijing