China Brew China Beverage 2026 (CBB 2026) will be grandly held from October 12–15, 2026 at the Shanghai New International Expo Centre. Bringing together cutting-edge technologies and innovative achievements across the entire liquid food processing and packaging industry chain, the exhibition will showcase six key highlights—from technology displays to trend releases, from prestigious awards to immersive tasting experiences—presenting new momentum for industry upgrading. We sincerely invite you to join us in exploring this comprehensive industry event that integrates professionalism, trends, and experience.

01 Explore Innovative Solutions: Technology Showcase & Themed Zones

CBB 2026 will focus on innovative solutions throughout the entire lifecycle of liquid food processing and packaging. Exhibits will cover raw and auxiliary materials, processing technologies, filling and packaging equipment, as well as supporting services such as PET technology, water treatment, and energy management. In addition, intelligent inspection and industrial control solutions that drive digital transformation will be presented, offering a comprehensive view of technologies and services from production to logistics, and injecting new vitality into the industry’s upgrade.

02 Discover the Brewnova Hub: Trend Releases, Data Insights & Exchange Platform

CBB 2026 will feature a major trend release showcase area (Brewnova Hub), a special feature area making its debut at CBB, specially invitedFrost & Sullivan, Win Now, Mintel, Nielsen, Numbers 100,FDL advocates for multiple eclipsesand other authoritative institutions, collectively releasing and showcasing cutting-edge data and consumer trend insights in the liquid food industry. High-quality domestic and international companies showcased innovative products, showcasing research achievements covering the entire industry chain from raw materials to finished products. A special forum will be held on-site to showcase cutting-edge technologies and new products, along with dedicated communication spaces and media display areas to promote deep industry interaction and brand promotion.

03 Visit the Innovation Product Showcase: Awards & Honors

Jointly organized by CBB 2026 and M.SUCCESS Media Group, the Green Packaging Action Awards (GPA) will present the full process from application and evaluation to promotion and exhibition of winning entries, alongside a dedicated zone highlighting packaging innovation trends in the liquid food sector. Meanwhile, the 5th Food & Beverage Engineering Annual Innovation Product Award (FBE Award) 2026, co-hosted with FBE MEDIA, will be officially announced and presented during the exhibition. Award-winning products will be displayed on-site, accompanied by technical discussions and sharing sessions.

04 Attend Trend Forums: Technology Sharing & Training

Intelligence, digitalization, and sustainability have become core trends in the liquid food industry. CBB 2026 will host a series of high-quality forums, thematic events, and professional training sessions. In collaboration with industry associations, leading enterprises, and research institutions, the program will focus on cutting-edge topics such as brewing, beverages, packaging, AI, and automation. Beer-sharing sessions will also be held to help professionals grasp technological transformation and explore pathways for industrial innovation.

05 Arrange Business Matchmaking: Precise Networking & Media Empowerment

CBB 2026 will collaborate with industry associations and leading brands to organize targeted matchmaking activities and establish dedicated networking communities, creating an open and efficient communication platform. In addition, the exhibition will work with authoritative industry media and influential KOLs to provide professional visiting guides and in-depth interviews, helping exhibitors enhance business connections, brand exposure, and industry influence.

06 Experience a Tasting Journey: Immersive Exploration of Flavors

CBB 2026 will partner with renowned beer expert Mr. Sha Tao—founder and CEO of BeerFortune, China ambassador of the European Beer Star (EBS), chief judge of the China International Beer Challenge (CBC), and international beer judge—to present the drinkBeer Stage. Featuring a wide range of domestic and international beer brands, the stage will offer immersive tasting experiences of global hops and flavor ingredients, along with product showcases. Visitors can explore brewing craftsmanship in depth while enjoying technical sharing, industry competitions, professional training, and supply chain exchanges—elevating both sensory and intellectual experiences.

CBB 2026 is more than an exhibition—it is a convergence of industry trends. We look forward to meeting you, exploring new opportunities together, and advancing toward a smarter, greener, and more digital future. Join us on October 12–15, 2026, at the Shanghai New International Expo Centre!