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继飞鹤、伊利之后,君乐宝也要做羊奶粉了!
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近年来,乳制品市场不断发展,消费需求不断升级,羊奶粉凭借着好吸收、不易过敏等优势,获得了中国消费者的青睐,市场规模不断扩大,逐渐崭露头角,迅速出圈。

  12月28日,国家市场监督管理总局食品评审中心发布婴幼儿配方乳粉产品配方注册批件(决定书)待领取信息。涉及君乐宝臻唯爱2款婴幼儿配方羊奶粉产品,详情如下。

  在此之前,飞鹤、伊利、合生元都已经推出了羊奶粉,而且都是纯羊奶粉。换言之,羊奶粉市场已经进入龙头品牌争竞的时代。

  从《2021年羊奶粉市场发展白皮书》中也能了解到,2013-2019年,中国羊奶粉市场以20%的年均复合增长率快速增长,2021年,我国羊奶粉市场规模已超百亿。

  短短10年,羊奶粉销售规模增长已近30倍,逐渐打破“一牛独大”的发展格局,从“散兵游勇”逐渐走向舞台中央,缔造了“牛羊并举”的格局,并成为中国乳粉行业新贵。

  如今,君乐宝羊奶粉来了,国粉巨头三缺一格局正式打破!羊奶粉市场飞鹤、伊利、君乐宝三大巨头聚齐,意味着羊奶粉品牌竞争迈入新阶段!

来源:五谷讲坛

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