From January 12th to 14th, 2022, COSME Week [TOKYO] 2022 was concluded in huge success by meeting the high expectations of beauty industry professionals. As Japan’s largest cosmetics comprehensive expo consisting of five different beauty specialty shows, 513 exhibitors introduced their products/services to 23,267 visitors. As shown by the doubled number of visitors compared to last year, COSME Week is attracting the beauty industry in Japan even under COVID-19. The expectations for the Osaka show in September 2022 are already high.

Exhibition Title COSME Week [TOKYO]
Dates January 12 (Wed) - 14 (Fri), 2022
Venue Tokyo Big Sight, Japan
Organiser RX Japan, Ltd. (Fromarly Reed Exhibitions Japan)
Consisting Shows COSME Tech [TOKYO] - 12th Int'l Cosmetics Development Expo
COSME TOKYO - 10th Int'l Cosmetics Trade Fair
INNER BEAUTY TOKYO - 5th Beauty & Health Foods Expo
ESTHEC JAPAN - 2nd Int'l Aesthetic Medicine & Beauty Expo
[New] COSMETICS MARKETING EXPO
Exhibitor Number 513
Visitor Numbar 23,267
Exhibit Products COSME Tech [TOKYO] ESTHEC JAPAN
Cosmetics development solutions like; Beauty Equipment like;
- OEM, Private Label - Home Care Devices
- Packaging/ Container - Slimmig Machine
- Igredients - Hair Loss Machine
- Lab Devices, Testing - Devices for Salon etc.
- Logistics etc.
COSME TOKYO COSMETICS MARKETING EXPO
Finished products like; Marketing Solutions like;
- Skin Care - Web/ Ex Support
- Makeup Products - Sales Promotion
- Hair Care Products - Advertisement
- Body Care Products - Customer Loyalty etc.
- Natural/Organic Products - Customer Loyalty etc.
- CED Products etc.
INNER BEAUTY TOKYO
Beauty Food/ Drinks like;
- Supplement
- Super Food
- Diet Food
- Beauty Drinks
- OEM for Beauty Food/ Drinks etc.
Visitors Retailers
Distributors/ Importers
Spas, Salons
Hotels
Cosmetics Manufactures
Pharmaceutical Manufacturers

International Exhibitors with Remote Exhibiting Plan

Even under the ongoing Covid19 situation, many business talks between the international exhibitors and the Japanese visitors could be seen at the show venue during the entire three days. How international companies were possible to talk to Japanese visitors was because of the "Remote Exhibiting Plan” specially offered for the who could not come to the on-site due to the travel restrictions. This plan enables the exhibitors to showcase their own products at the on-site booths of COSME Week [TOKYO]. And onsite Japanese & English speaking staff arranged by Show Management deals with onsite visitors, so that the Japanese visitors can hear the explanations on the exhibit products with seeing the actual one. With the visitors who had interests in the products, international exhibitors talks the details on exhibits via online.

International Visitors with two ways of virtual participation

For the international visitors, two types of virtual visit ways were offered for free of charge. One is “Live Streaming”, another is “Remote Matching Service”. The Live Streaming were broadcasted from the on-site venue. Through the Live Streaming, the viewers could see the some of picked up exhibitors' booths, and
International Visitors with two ways of virtual participation hear the explanation of the exhibits guided by Show Management. At this time, two hot topics “Japan Cosmetics” and “the Cutting-Edge Beauty Products” were covered in the Live Streaming.  For the visitors who were interested in a particular category or wanted to talk with exhibitors in depth with an interpreter, “Remote Matching Service” was utilized. Show Management at the on-site, connected international participants through video call so that they could see and talk to actual exhibitors through video screen with free interpreter service. The overseas participants enjoyed the services according to their own purposes, and both services were well received.

With five beauty specialised shows, COSME Week covered all beauty products/ services from finished brands to development solutions. The 2022 Tokyo edition showcased cutting-edge and trendy products in each field, which attracted the interest of many visitors.

Quality Made in Japan Brands

As Japan’s largest cosmetics comprehensive show, the show floor of COSME Week [TOKYO] was filled with a wide range of Made in Japan beauty products from all over Japan. The unique and latest Made in Japan products like 100% Made in Japan CBD oil, sustainable skin carecontaining green tea (free for harsh ingredients) have s
urprised international visitors who joined through Remote Matching Service and Japanese visitors.

Products gaining high demands under COVID-19
Reflecting the recent consumers’ demands under the ongoing COVID19, far more products for “Home Care Beauty Products” and “Weight Loss products for weight gain during COVID-19” were exhibited at the 2022
show. The products ranged from traditional Japanese things such as Aojiru(green juice) to regulate the intestines for reducing weight to organic supplements with golden king coconut oil from Sri Lanka. To meet the current demands, exhibitors from Japan and overseas have showcased their products.The retailers and distributors who look for the new products have been seriously comparing and examining them.

COSME Week [TOKYO] 2022 was held while following the guidelines for Covid-19 control measures of the Government to ensure the exhibitors’ and visitors' safety. Under the strict measures, requiring all participants to wear a mask, taking body temperature with thermography devices, offering hand sanitiser at all the exhibition
entrances, etc., the show offered a great opportunities to have fruitful face-to-face business meetings.