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"Fashion Shopping" | The Physical + Online Exhibition was successfully concluded
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| A total of about 9,500 industry buyers participated in the "Brick-and-Mortar + Online" to create new business opportunities |
| 13 December 2021 – The "Fashion Sourcing Exchange" | Entity + Online Exhibition held by the Hong Kong Trade Development Council (HKTDC) was successfully concluded on 10 December. The physical exhibition (1-3 December) and the online exhibition (6-10 December) attracted a total of about 9,500 industry buyers to enter or view products online, resulting in more than 3,100 trade conferences and enabling exhibitors to communicate with buyers from all over the world. |
| The Fashion Sourcing Hub| Brick-and-Mortar + Online Exhibition, brings together more than 580 companies from 9 countries and regions to showcase the latest products from various industries, including toys, baby products, gifts and premiums, housewares, eyewear and fine wine. HKTDC Vice President Chow Kai Leung said, "The 'Brick-and-Mortar+Online' hybrid exhibition is the trend of the times, and we are pleased to see that the Fashion Sourcing Exchange can help SMEs explore business opportunities under various travel restrictions. In addition to the exhibition part, we also actively responded to the demands of the industry by holding a number of buyer exchanges and keynote seminars during the physical exhibition to promote industry exchanges through online and offline channels." |
| Online and offline platforms expand business opportunities "Fashion Shopping" | Physical + Online Exhibition, using the "offline first, online later" exhibition model, mobilizes a network of 50 offices around the world to help exhibitors and buyers promote through the ERB's high-quality exhibition supporting services first, and then capture business opportunities with the help of e-commerce platforms. |
| Lee Ming-chan, Sales and Information Technology Director of Aspirol Technology Hong Kong Limited, which specializes in disinfection products, pointed out that the company met a group operating eight hotels in Hong Kong during the physical exhibition and that the potential buyer was planning to purchase a range of disinfectants and deodorant sprays from them as souvenirs for hotel guests. He believes that HKTDC can provide effective business matching services and will continue to participate in the exhibition in the future. |
| Local brand Cellac Innovative Company showed off its award-winning headphones at the exhibition, and its marketing manager Sam Leong said that the physical plus online exhibition model is not only low cost but also more flexible, allowing him to have more time to communicate with buyers, he met buyers from Taiwanese tourism agencies and well-known e-commerce representatives during the exhibition, and looked forward to the partnership. |
| In terms of online exhibitions, exhibitors used 3D virtual exhibition booths to promote brands and products to buyers using creative visual effects, including Click2Match, an online business matching platform, which successfully used artificial intelligence to promote buyers and sellers to establish a connection under the epidemic. |
| A number of buyer exchange meetings Warm negotiation atmosphere During the physical exhibition, there are also buyer exchange meetings, attracting many buyers and suppliers to participate, and the on-site negotiation atmosphere is warm. Chan Chi Wai, General Manager of Operations of H. Grossman Limited, said that the "Fashion Sourcing Exchange" physical exhibition provides them with a good opportunity to meet with exhibitors one-on-one. He contacted four to five potential toy suppliers during the exhibition and if orders were fulfilled, it was expected that thousands to 10,000 items would be purchased per order. |
| Hui Peishan, Deputy Manager of the Business Development Department of Ifteng Development Company Limited, also believes that the "Fashion Purchasing Exchange" physical exhibition provides an effective negotiation and exchange platform for buyers and sellers. During the exhibition, she met with five potential suppliers specializing in organic cotton toys and baby toys and will keep in touch with them and is expected to cooperate later. |
| Seminar Discussion on Marketing Strategies in the Epidemic Market The conference held a number of seminars in the exhibition hall, covering business tips for the epidemic market, mobile photography skills and digital marketing strategy tips, marketing technology applications, etc., together with the "Hong Kong International Optometry Conference" held before the exhibition, and the webinar "Marketing Guide: Opportunities in the Toy and Baby Products Industry", It attracted over 20,000 attendees and online viewing. Meetings and seminars can be revisited on the exhibition website and on the business-to-business platform. |
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