Lancome, the world's leading high-end cosmetics brand, has joined hands with the popular art toy BE@RBRICK to launch a new limited-edition series, and present the CALL ME HAPPY "fashionable makeup pop-up shop", with the help of cool and fashionable immersive sets, fun and innovative The multi-brand experience of , deduces the interesting collision between beauty and the trend of the new generation.
From September 19th to October 7th, 2022, from 10:00-20:00, the first stop of CALL ME HAPPY's "Tide Makeup Pop-up Store" will be open for a limited time in the bustling Modu Street. Garden Department Store, calling on the majority of trend players to join the ranks of punch cards, have unlimited fun together, and create a hot wave!
CALL ME HAPPY's "fashionable makeup pop-up shop" lights up the streets of the magic city with eye-catching red and white tones. Red and white staggered across the entire space, bringing a very impactful visual effect, full of enthusiasm and vitality; the handwritten slogan "CALL ME HAPPY" on the scene is very eye-catching, and graffiti such as roses, love, lip prints can be seen everywhere, and Lancome Limited edition BE@RBRICK dolls are at your fingertips. The pop-up store has four major areas: themed trendy bar, trendy makeup space, trendy shooting space, and trendy coffee base. It combines experience and interaction, entertainment and leisure to create a relaxed atmosphere of free play.
The theme tide bar to release the fun and vitality
Go to the first stop of the theme bar, go to the coffee bar, enjoy the on-site production service of professional baristas, and start this interesting journey with a cup of exclusive coffee. Trendy makeup players can travel through the co-branded gift box love wall and co-branded product display area in a dynamic music atmosphere to enjoy the multi-sensory experience of taste, hearing, vision and touch.