In 2019, the expo attracted almost 5,605 unique visitors came from 27 overseas countries and 31 provinces and cities in China.  The visitors surged at the fairground from day 1 to day 3 in order to source and purchase their favorable products from the suppliers onsite.

Overseas Visiting Countries and Regions:
United States, Canada, Brazil, Colombia, Mexico, Russia, Serbia, Germany, France, Czech Republic, United Kingdom, Belarus, Hungary, South Korea, Malaysia, India, Indonesia, Philippines, Japan, Iran, Vietnam, Azerbaijan, Thailand, Israel, Hong Kong And Taiwan.

Visiting Provinces and Cities in China:
Northeast:  Liaoning, Jilin and Heilongjiang
North China:  Beijing, Hebei, Tianjin, Inner Mongolia and Shanxi
East China:  Shandong, Jiangsu, Shanghai, Zhejiang, Anhui, Fujian and Jiangxi
South China:  Guangdong, Guangxi and Hainan
Central China:  Henan、Hubei and Hunan
Northwest:  Shaanxi、Xinjiang、Ningxia、Gansu and Qinghai
Southwest:  Sichuan, Chongqing, Yunnan, Guizhou and Tibet

In 2022, more overseas exhibitors from Europe, USA and Asian countries will be featured and more overseas and local buyers are expected as they cannot afford to miss this golden opportunity to source and purchase brand products under one roof.

2019 Visitors' business nature:
Owners of nail & eyelash salon 69%
Nailists, Eyelash stylists, trainers and trainees 26%
Owners of beauty salon and club 24%
Potential entrepreneurs in the nail & eyelash business 17%
Owners of hairdressing salon 14%
Owners of SPA  14%
Wholesalers and distributors 7%
Retailers 8%
Agents 9%
Owners of image consulting company 10%
Owners of beauty and wellness centres 8%
Investors 7%
Owners of hotels and resorts 4%
Owners of wedding planning company 4%
Chain stores 5%
Media 4%
Industry associations 3%
Others 2%

2019 Buyers' most interested sourcing products:
Nail art products 74%
Nail packaging & tools 63%
Eyelash extension products 53%
Nail polish and gel products 44%
Natural nail caring products 42%
Nail & eyelash training organizations 38%
Facilities and furniture for salons 23%
Nail & eyelash industry association 31%
Others 1%

2019 Buyers' objectives to visit the expo:
To source/purchase 70%
Initiate new business contacts 33%
Seek for business partners or reps 28%
Gather market/product information 25%
Participation in special events 17%
Evaluate future show participation 15%
Compare with competitors 14%
Visit existing suppliers / clients 13%
Others 1%

Remarks:
The buyer ticks more than one option that the overall percentage is over 100%
Given the unprecedented health situation the world is facing with COVID-19, event organizer BMG Exhibition Co Ltd has postponed the 4th edition of China International Nail Expo, Beijing to Dec 20-22, 2023.

The China International Nail Expo, Beijing 2023 will be the fourth edition to be held in Beijing, China since debuted in 2017.  Based on the overwhelming success in the past editions that the expo is proved as the right gateway to link-up and expand the international business market.  We will persist our promise to keep the quality of the expo by assurance and join forces with the existing and new exhibitors to achieve another new milestone!

Why Exhibit?

Nail and eyelash salons are popular in China that most of the beauties will pay visit to those salons on a regular basis.  Thus, the salon owners are required to replenish their stocks and keep their eyes open to the latest trend designs so that they can provide more choices of selection to their valuable customers.  To source at the exposition is also one of the fastest channels while most of the brands from local and international suppliers are featured.

In 2022, more overseas exhibitors from Europe, USA and Asian countries are expected to participate that local exhibitors can place orders to overseas exhibitors while overseas exhibitors could expand their business in the China market.  Further, local salon owners are also eager to see more overseas brands so that they can source and purchase those brands to upgrade their service menu in serving their valuable customers.

That will be win-win-win solution to both parties!

Prime Time

In every year, Christmas and the Chinese New Year are the peak buying seasons that the Expo is the most significant trading platform for the nails and eyelashes salon owners to replenish and take stocks to provide varieties and choices of selection to their valuable customers. In the traditional Chinese culture, meticulously dressed to attend festive events are prioritised. To keep abreast of the trend is not only rely to the fashion while beautiful nude or coloured nails and matches with sharp eyelashes to the window of the soul are enabled ladies to highlight their respective unique styles and personalities. In addition, the expo also provides the invaluable learning opportunity for manicurists and eyelash stylist to learn from overseas experts on the latest design and technologies.

 

Exhibition Venue

China National Convention Center, Hall 5 & 6
( No. 7, Tianchen East Road, Chaoyang District , Beijing)

 

 

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