BetterYou is an innovative and multi-award-winning natural healthcare brand that is on a mission to fill the gaps left by modern diets and lifestyles with smart nutritional support. Proud to partner with some of the finest research institutions in the world, BetterYou is committed to developmental science and its work with Cardiff University has produced a convenient nutritional delivery system that has received the Innovation Award at the 2021 Queen’s Awards for Enterprise. Rooted in science, BetterYou have been pioneers in pill-free nutritional supplementation, using alternative delivery mechanisms and dedicated to providing superior bioavailability. Starting the journey with transdermal magnesium, and developing pioneering vitamin oral sprays, BetterYou has now expanded into the functional drinks arena, providing another alternative to replenish magnesium in a deliciously convenient way. A brand paving the way in sustainability and environmental consciousness, BetterYou established its Better Planet Project in 2019. This initiative focuses on targeting all aspects of the brand’s environmental footprint, from its planet-friendly plastic solutions to receiving the International Palm Oil Free Certification Trademark.