China Toy Expo (CTE for short) is sponsored by the China Toy and Baby Products Association. Since 2002, it has been held once a year and has been successfully held for 19 sessions. In 2021, the China Toy Fair will celebrate its 20th anniversary. At the same time, CKE China Baby Products Exhibition, CLE China Authorized Exhibition, and CPE China Preschool Education Exhibition will be held at the same time. The four exhibitions are on the same stage, with an exhibition area of 220,000 square meters.

As the largest toy exhibition in Asia, the exhibited categories cover 17 major categories of toys, as well as the entire industrial chain of raw materials, packaging equipment, technical services, design services, etc. Shenzhen, Chenghai, Zhejiang Yunhe, Yongjia, Ningbo, Pinghu, Shandong Qingdao, Linyi, Jiangsu Baoying, Fujian Quanzhou, Shaanxi Ankang, Zhejiang Yiwu, Hebei Baigou and other 20 domestic production areas are highly recognized by local governments and associations. High-quality export-oriented leading enterprises and factories all appeared.

Every year, more than 2,000 exhibitors show their new products for the first time around the world, attracting more than 90,000 professional buyers from more than 130 countries and regions around the world to negotiate. CTE has become the first choice for highlighting brands, selecting new products, and watching trends.