Launch Exhibition
Broadcast live
Release information
INSPIRED
May 22 – 25 • McCormick Place • Chicago, Illinois
The Sweets & Snacks Expo is a can’t-miss event for thousands of confectionery and snack retailers, manufacturers and suppliers for a reason – here you’ll find all the product innovations, insights and industry connections you need to build a world-class in-store or online experience that will delight your shoppers.
MEANINGFUL CONNECTIONS
It’s About More Than “Just Business.”
With thousands of confectionery and snack professionals in attendance, the Sweets & Snacks Expo offers unparalleled industry connections and opportunities for partnership. What’s more, all Sweets & Snacks Expo attendees are vetted to ensure they are truly members of the confectionery and snack industries looking to do business at the show.
The Expo is North America’s largest, most comprehensive global confectionery and snack event that attracts highly vetted retail customers from all channels of trade. To reserve space at the Expo, you must first complete the online exhibitor application form below. Once submitted and approved, we will contact you with next steps to reserve your booth.
The Sweets & Snacks Expo has what we need to grow our business.
The latest innovations in candy and snack products, packaging and merchandising can all be found in one place – the Sweets & Snacks Expo. It’s my best chance this year to find the products, insights and relationships we need to build our business in the year ahead. Thousands of the candy and snack industries’ newest and most innovative products are on display, and our next bestseller is waiting to be discovered.
Attending the Sweets & Snacks Expo gives me insider access to category experts and other thought leaders.
Sweets & Snacks Expo education covers the latest shopper trends and category insights and provides updates on recent advances in retail technology, merchandising and packaging. I’ll be able to attend insights sessions that will give me information about how to use candy and snacks to enhance our shoppers’ experiences, and I will receive copies of every slide deck presented at the show. That means we’ll get several thousand dollars’ worth of category data and analysis that I can share with our entire organization.
Plus, as a registered attendee, I will receive free, year-round access to:
- IRI category data with curated Sweet Insights summary analysis;
- A webinar series that drills down deeper into insights presented at the Sweets & Snack Expo; and
- Sweet Insights seasonal webinars, which recap seasonal confectionery performance throughout the year.
The business connections we need to succeed attend the Sweets & Snacks Expo.
With thousands of industry professionals attending the show, I won’t find a better place to network and discover new partners this year. The Sweets & Snacks Expo is a chance for me to connect with our existing suppliers and make plans for the year, and it’s is also the best place for me to locate new vendors and build new relationships.
CUTTING-EDGE INNOVATION
It’s About More Than Having The Right Assortment.
New products make their debut at the Sweets & Snacks Expo, making the show the birthplace of countless industry-shaping trends and rising consumer favorites sure to delight any shopper. But don’t worry: the Sweets & Snacks Expo’s Most Innovative New Product Awards make it easy to find the standouts amongst the hundreds of products making their debut at the show.
Many shoppers consider their favorite candy and snacks as a reflection of their needs, identities and preferences, and the Sweets & Snacks Expo’s Specialty Market offers something for everyone:
- Free-from and allergy-friendly products, including gluten-free, nut-free and more
- Sugar-free candy
- Sustainable products
- Fair Trade Certified products
- Gourmet and premium products
- Organic products
Ensure you have a product for every shopper by stopping by the Sweets & Snacks Expo’s Specialty Market during your time on the show floor.
ACTIONABLE INSPIRATION
It’s About More Than New Products.
Inspiration at the Sweets & Snacks Expo goes beyond exciting new product debuts. The show brings together leading industry experts to offer big-picture insights that help attendees predict shopper trends and stay one step ahead of their competition.
Discover Spotlighted Products at the Featured Product Showcase
Nostalgia, innovation, tried-and-true favorites and cutting-edge products are all represented at the Sweets & Snacks Expo. The Sweets & Snacks Expo’s Featured Products Showcase allows you to easily browse the very best the show’s exhibitors have to offer, including:
- New products
- Line extensions
- Innovations in packaging
- Brand-leading and best-performing products
- The latest merchandising strategies and more!
Don’t Miss the Most Innovative New Products
In addition to spotlighting some of the show’s best products, the Sweets & Snacks Expo will display all submissions for the show’s Most Innovative New Product Awards (MINPA).
The recipients of these competitive awards are seen as industry disruptors and represent the very best innovation the show has to offer.
- MINPA submissions cover a wide range of products, spanning eleven different candy and snack categories.
- Each MINPA submission is judged by a panel of major retailers and distributors for taste, packaging, marketability and other features.
- MINPA submissions are all new products – no products older than one year can enter the competition.
Don’t miss this display of top-tier industry innovation, and keep an eye out for our top Best In Show winner!
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