26TH INTERNATIONAL EXHIBITION OF ELECTRONICS: COMPONENTS AND TECHNOLOGIES, MATERIALS AND EQUIPMENT, EMBEDDED SYSTEMS AND TURNKEY SOLUTIONS

We participate in ExpoElectronica every year, because for the industry it is the main exhibition where you can not only communicate and meet customers and partners with whom we are already working, but also within the framework of conferences, open discussions to talk about those tasks, challenges that are currently facing the industry. If we talk about the marketing strategy of Element Group of Companies, our main focus is on B2G for government orders and B2B corporate clients, and from the point of view of promoting our products, the exhibition is one of the key events, because all those partners, clients, customers who are considering new technological solutions are here. Therefore, within the framework of the marketing strategy of many enterprises in the industry, ExpoElectronica is the key event of the year. The exhibition met our expectations, because last year passed under the flag of a pandemic, mass events were canceled and, of course, we missed events where you can meet everyone in one place.

The main goal at the exhibition is, of course, to acquaint visitors and exhibitors with our products, with the services that we offer. And of course we have commercial goals, this is the most effective exhibition in terms of subsequent sales. We are trying to attract a large number of our potential clients to our exhibition, to conduct some initial negotiations with them and in the future to get the concluded contracts from this. The first half of the day was quite active. We have a sales team and a rather serious marketing team has arrived. And in general, all the people were occupied.

This year we are participating in as a pavilion. Here at ExpoElectronica 2021, 9 companies from the industry are represented from development, design to production. At each exhibition, these are meetings with old partners, and new meetings, new contacts, new opportunities. ExpoElectronica is an important part of high technology. Good luck to organiser, no covid, hope to meet next year.

We see a number of goals for the exhibition, getting leads, as it is now customary to say, and to put it simply, contacts with enterprises are not the only one, albeit a key one. In addition to meeting new companies, we attach great importance to collecting feedback on the state of the market and ongoing processes, on ongoing changes and dynamics, on how, for example, the same pandemic affects changes in industries. In addition, an important component on our part is to show that we and our partners are here on the market, even in a pandemic, we work and provide our customers with quality solutions in compliance with the terms and conditions. Based on the results of two days, we can say that there is a very large number of visitors and the quality of contacts is very high. 90% of the discussions, discussions that took place at the stand were about real projects, real developments, needs, and this is good, probably, the fact that people are tired of restrictions played a role. Very constructive, very interesting. ExpoElectronica for us is new people, new acquaintances, new projects, good old friends and partners, the opportunity to show ourselves and declare ourselves, the opportunity to offer our guests the latest technologies that are now presented not only in the Russian, but also in the international market, the opportunity exchange views, talk. Ultimately, no matter what market we work in, business is built between people, and personal communication is a very important component.

We are constantly working and new clients are coming up, so we hope that there will be good results. We are also satisfied with the organization of the exhibition. And in general, the event is very modern, technological, with a large number of audience. It can be seen that over the past year people have missed live communication, so we hope to get a lot of new contacts.